Webinar Tips

How to Host a Webinar

Brian Ferry Jan 2013

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Webinars allow marketers a unique channel of communication with their prospects. This type of marketing platform is actually superior to many others due to the live human give and take. You are communicating directly with your prospects and are offering them great value through excellent content. Then you can show off your knowledge and answer the questions your audience has. If you know what you are doing, you can make a great success of it. You have to know how to implement some important communication and marketing techniques.

 

Don't forget that you need to offer excellent content and if you want to throw in an offer, keep it towards the end. You can fail abysmally if you are the type who likes to drone on and on. If it takes you too long to make a point, you'll be just like those overly long sales letters. People stop skimming and they will never read it. So you have to trim down what you intend to talk about. Make the whole presentation more efficient and keep things on track to avoid boring people to tears. Not only that, but when there is a lot of unnecessary talking, people tend to start daydreaming and they miss the point.

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Pay attention to what is going on during your webinars. This will let you see when people leave and there aren't very many reasons for their departure. You may have been focusing too much on topics that aren't salient. Or you are taking too long to make your point. Maybe your tone is too flat and you can't tell. Be careful when it comes to how you are delivering your content and make sure to listen to yourself. You need to speed things up if people aren't happy and they are leaving. You can change how you are delivering your message but don't go to the other extreme. You need a good pace and rhythm and to keep things interesting for your listeners. You can also improve the audience retention rate by using a proper webinar service like ClickMeeting. People tend to be wary of those things that seem simply concept based without any real or crunchy information. If your webinar is about making money on the web, for example, you need to be able to provide actual results to your audience. But you need to be able to show people what they are capable of in their own lives. Theory will only get you so far with your audience, eventually you want to go a little bit deeper. You can, for example, talk about your own real life experience and then translate those experiences into actions that your audience should take. Make sure that you listen to your audience and directly answer the questions they pose to you.

 

It's okay to feel good about wanting to build your business with webinars. You don't even need a marketing list of your own to make them happen. You can do them as joint ventures or you can advertise them yourself through other methods. If you do have a list, though, all you have to do is get a little bit more information from people.

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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me and you can start adding your own content. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you.

Tip: Use the button below to add a link to your News page. You can link it to another page on your site, to email addresses, documents or external websites.
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